Photos shot on a white background are easy for buyers to use. White provides a consistent color (or non-color, if you will). So, as a result many of us spend time perfecting setups that will allow for people or objects to be isolated on these pure white backgrounds -- "floating in space." Built in camera meters are, unfortunately, not designed to help you achieve that look. Nobody, however well intentioned, can give you a "secret formula" for creating this white background look, but here are some guidelines:
- Your camera will try to make a scene average out to 18% gray. That means a scene that is 40% white will wind up looking gray because the in-camera meter is working at cross purposes to your intent.
- To be white (and that means 255, 255, 255 in RGB), the background must be 1.5 to 2 stops brighter than the main subject.
- Lights tend to produce "hot" spots that could be 2 stops brighter at the center, but falling off at the edges.
- How do you get a background that bright?
- And how do you make sure that light doesn't pollute your subject?
The short answer to this is distance. The further from the background the more distinct the separation between the subject an the background and the less background light will spill around the edges of the subject. The longer answer is that whatever light you have pointing at the background needs to be modified so all of its output is toward the background and none up off the ceiling, or back at the subject. Barn doors, black cards, cereal boxes, anything that doesn't let light shine through is fine.
The Other Option: Photoshop
- Photoshop Extract filter. There's a reason this is no longer in the core product. It is nearly useless, and the amount of time it takes making it work is longer than the amount of time it takes to isolate an image manually.
- Third-party masking tools. These uniformly stink, each in a new and different way. Their demos are staggeringly effective. Funny how the same technique never ever works on a real world image.